the CAMERA is the KILLER š¹šŖš¹
On the rise of horror films that turn the industry of Hollywood into the villain and on the give-and-take of negative news (and how that crafts depressive people).
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What Yahya Sinwarās Death Could Mean
Now that Hamasā leader is deadā¦ceasefire!! But that clearly is an oversimplified hope.
SpaceX launches Starship, catches booster
Admittedly, this is cool. Still hate that divorced billionaire who gave $75M to Trump and is trying to buy the election!
What a Crackdown on Immigration Could Mean
Trump intensifies nativist message
Trump hasnāt won but a dark future of deporting immigrants would be a colossal mistake. Just ask Ron DeSantisā Florida, then connect the dots with Elon Muskās robo-slavery vision.
Who Won Kamala Harrisās Fox News Interview?
I didnāt watch the Kamala Fox interview (IM TIRED!!!) but seems like she held her own and that this, in many ways, was the Trump debate she longed for. This was great though. (Related and not: the Mary Katherine Gallagher thing is such a middle class Irish Catholic dog whistle.)
"A Latino farmer asks Donald Trump"
"This Univision audience was A++"
āMr. Gonzalez is undecided no moreā
Kamala on Fox got all the attention but what you really needed to watch was the Univision Trump interview. Is there an Emmy award for audience of the year? Because they deserve it.
Takeaways From the Texas Senate Debate
Now this was a debate. The āStop laughing, you lil prick!ā moment was incredible. (Like all of these: will it change anything? Eh. Who knows!)
Georgia Reports Record Turnout on Early Voting
Early voting is happening! I cast my ballot and, sheesh, it did not make me feel any less uneasy.
NC authorities arrest man after threats against FEMA
Real apocalyptic vibes multiplied by fucking idiot moron vibes. āThey were out hunting FEMAā is grim.
University has a new requirement: climate change course
This is a downer but also: smart.
Iāve been thinking a lot about happiness and its opposites, particularly after sharing my own experience of depression a few weeks back. Youād be surprised how many notes I got from readers and friends on the subject, many offering thanks but most wanting to commiserate, to explain that they too have been in a similar situation these past few years. The feeling is that to be depressed is to feel stained, like you have been branded with a feeling that you cannot let anyone else see. Ironically, itās the talking about the condition that makes it better: by revealing these problems, others can speak to them āĀ and you both can share in creating solutions.
Mental health culture is a definitive 2020s trend that may ultimately be an obvious mask: depression is likely the trend of the decade as the failures of over-therapizing our lives has turned therapy-speak into an overused pseudo-salve that reinforces the issue of separating our problems from our lives. When we talk about the loneliness epidemic and the loss of community and seeking shared (third) spaces and app-based solutions, depression is what weāre actually talking about. It doesnāt help that the world is a constant drip of big and little bads that keep you sad and dehumanize you: Kroger wants to surge price and track your face; private equity is killing everything you love for profit; meteorologists are being attacked for explaining reality; the loss of technicolors and the rise of beets; the rise in overworking to the point of death; the six day work week ā not four ā gaining traction as side-hustles turn toxic, filling weekends with work (appointments, house cleaning, writing essays like this); the constant threat of AI to replacing "low" performing humans as heartless losers crusade in the name of a bottom line. Also? Genocides, climate apocalypse, racism and xenophobia, war, etc. that your existence somehow reinforces.
I try not to think of the world as expressionistic, that what is happening outside of me is a reflection of my own inner turmoil ā or that what is happening outside of me defines what happens inside of me. I think about this every week, writing these newsletters, sketching out an idea for an essay that focuses on a positive subject but ultimately yielding to the calls of the wild, to the more critical and sometimes āseriousā subjects that are more important. This is and isnāt me, in the same way that it is and isnāt you: this is the law of negativity bias in media, that āthe badā courts attention, that audiences and news curators alike can be cursed with this inclination. As Vox explored last year, negative news is like feeding yourself candy instead of carrots āĀ and this can emphasize the issue of depression. Thus we have our decade of depression: ironically and not, those who eat overly sugary diets have a 31% higher likelihood of depression according to a study that came out this week; whether because of sugar or the news, the number of people who have been diagnosed with depression is at its highest, which a new study points to this population mostly being young adults; zoom in further, a study this month on teenagers and social media found a correlation to poor mental health; depression remaps your brain to exert less effort into things another study found this week. āMental illness is the worldās leading public health challenge,ā one of these studyās professors told Financial Times. As study after study after study says, weāre all more depressed, our diet of food and media support this, as our brains are rewiring themselves, affecting the parts of our mind that help us change. Why do anything other than swipe, than rot?
āOur society right now is in a complete depression,ā the comedian Leslie Jones preached to the The Drew Barrymore Show audience this month. āWe have completely let corporations and networks and media make more money off our sadness than our happiness.ā This is exactly it: we live bland and unfulfilled kidified adulthoods where we aspire to be non-working professional children because weāre endlessly unhappy, dopamine shocked (and deprived) post-people. Modern life is less about living ā and thatās a problem without a clear solution. Sharing good news can help ā Leadership and executives are becoming more liberal! Women are becoming the breadwinners of the world! Over a million people have had their student loans forgiven! Thereās a meteor shower this weekend! ā but that too can be false nourishment for our emptiness, to put sugar on the wound instead of addressing the wound itself.
Life should be a constant pursuit of widening the self, of seeking to learn and grow and become a fuller version of yourself, to fit into the bigger picture more snugly versus removing yourself from its image. Strange, then, that the latter is whatās happening to most of us: weāve exited prematurely or are obsessed with the idea of the exit, too invested in short term (positive and negative) highs to truly see ourselves. Again: sugar on the wound. There is magic in life and in each other, if we can allow ourselves to see it. That seeing makes all the difference.
We all just need a bit more awe in our lives, more experiences of undoing, of nothing, of nature, of each other. Thatās what Iām trying to heal myself with, prescribing a bit of what psychologist Dacher Keltner speaks of in his book Awe. Maybe itāll work for you too?
In moments of awe, we shift from the sense that we are solely in charge of our own fate and striving against others to feeling we are part of a community, sharing essential qualities, interdependent and collaborating. Awe expands what philosopher Peter Singer calls the circle of care, the network of people we feel kindness toward...Being surrounded with awe-inspiring plants led people to volunteer more time. The last pillar of the default selfāstriving for competitive advantage, registered in a stinginess toward giving away possessions and timeācrumbles during awe. Awe awakens the better angels of our nature.
One direction singer Liam Payne dies
The death of One Directionās Liam Payne is very sad and it captures a few things: first, it may have been Gen Zās first major premature death; second, it sort of crashed into meme culture in a way that people couldnāt fully understand; third ā and maybe a result of the first ā was that it spiked a lot of speculation, conspiracy theories, and finger pointing, from drug use to dancing on the grave, likely because there was an inability to process it all; and fourth that this somehow reminded people that celebrities of all sizes don't manage their own social media.
America's Newest Millionaires: Plumbers
I keep seeing those āHow much do you make?ā TikToks and many a blue collar job make me go āWait. Youāre getting paid what?ā This speaks to that, but also the private equity-ization of things.
Protesters demand Kellogg remove artificial colors
Yellow food dye turns skin transparent in mice
California prohibits six artificial dyes
Itās interesting how this is the new parent-mad-at-thing trend, considering that I was a āDO NOT DRINK THAT RED DRINK!!ā kid as any fruit punch would turn me into a hyperactive maniac. Only took them thirty years to start solving this issue!
5 Cities. 13 Schools. 47 First-Day Looks.
My forever hot take is that kids are exactly the same and stories like this prove the great law of kids being kids. Outside of alpaca hair, these kids look exactly like kids I went to high school with, less literally stylistically and instead the same gestures of pure youth.
The boom in home schooling
This story is interesting more for the look at how UK homeschooling compares to US homeschooling, which is to say: some seek alternatives to education for education versus politics.
āTerrifier 3ā Not Clowning Around
This week in āthe kids are alright,ā ticket sales of family film The Wild Robot were likely boosted by kids buying tickets to sneak into the ultra gruesome Terrifier.
How did bookshops suddenly become cool?
GEN Z PICK A LANE AND PICK UP A BOOK AND READ IT DONT JUST USE IT AS AN ACCESSORY YALL MAKE ME LOSE MY MIND SOMETIMES!!!!
Itās Time for Electronic to Turn Dreams Into Reality
This story by king Philip Sherburne really puts into words something that keeps coming up in electronic music, that creativity is somewhat stalled. I felt this yesterday at a Dee Diggs show too, which was less about Deeās music and more that people who go ādancingā could care less about what music is actually playing. And the real electronic fans? Theyāre too small a community to really move the needle beyond "that.ā Pair this with the musicās embedded nicheness, thereās also an argument that weāre hitting a ceiling of whatās possible, which is a larger story of the 2020s and creativity. Weāre becoming mirrors facing mirrors in so many ways.
"Christina Aguilera & Charli xcx backstage"
Bobby was telling a friend this week that Iām holding a grudge as an OG fan (Maybe?) but I find the celebrity theatrics of the Sweat tour so supremely weird. Ariana? Jennie?? Kesha??? Tate McRae???? HELLO?????? These are such supremely uncool people, which is to say: Charliās in the masterās house with the master's tools, etc. Every piece of media I see feels like a business meeting, which proves the culture of dance music has been sold because of its own lost soul. (a la: see Philipās essay above!!) The Weekly Workās assessment said it best: āRaves donāt happen at the Kia Forumā¦Charli XCX is like Kohlās Cash.ā
In 1978, advertiser and activist Jerry Mander wrote a book that intended to take down ā or at least expose ā the power of television. Called Four Arguments For The Elimination of Television, the book sketched various stances on how media could colonize viewers, that economic and patriotic behaviors could be embedded in viewership, that the format (artificial light, noise, image exposure) could make one crazy, and that it had the power to build biases and break down information.
Iāve skimmed the book several times and, while I own a copy bequeathed to me and marked up by a now-deceased autodidact, Iāve yet to read it in full. Iām repeatedly drawn to it, as a recovering television worker and as someone who will always have a relationship to tubes, old school and new. Hereās a taste of the thinking, which is from a section refuting the idea of television and media as āneutralā entities ā
If you accept the existence of advertising, you accept a system designed to persuade and to dominate minds by interfering in people's thinking patterns. You also accept that the system will be used by the sorts of people who like to influence people and are good at it. No person who did not wish to dominate others would choose to use advertising, or choosing it, succeed in it. So the basic nature of advertising and all technologies created to serve it will be consistent with this purpose, will encourage this behavior in society, and will tend to push social evolution in this direction.
If we think about this idea of all media, all screens, as advertising shapes behavior, we can fully understand the world we live in. I canāt think of a time before television but I can think of a time before mobile phones. Kids (some Gen Z, def Gen A) canāt remember a time before mobile phones and the internet, but they can remember a time when they watched television instead of phones. This shapes you. This shapes culture! This is why we are a society that struggles with reading, with matters of attention, with being civil and being polite, with depression: the screens have changed us all, try as we might to escape such morphings, try as we might to roll our eyes at these non-issues as we did a decade ago when digital detoxes were first en vogue. If only we knew. To be loved is to be changed, as the saying goes, and by that metric we are beloved. We are bursting with televised agape for our cameras, for what we watch, for how we believe we look on our screens. āI am Narcissus and my little zoom square is my lake,ā a viral Tweet once said.
What then do we make of Hollywoodās decline? We know this dismantling isnāt because, say,Ā David Zaslav had a Scrooge-like experience, waking up and realizing that media needed to treat people better: no, no. It wasnāt that, but the hubris and lure of the other screen that has led to the erasure of the self. Itās one of the scariest fairy tales which, ironically, dovetails into another creepy crawly trend: the biggest horror breakouts of 2024 are all about the horrors of the screen, where the screen ā the camera, the executives, the medium ā is the evil. Decades ago, television was the medium for evil: āTheyāre here,ā Carol Ann famously declared in Poltergeist; Ringu and The Ring famously made evil capable of crawling out of the television to meet you, to kill you; lesser films like The Video Dead and TerrorVision had similar channeling of monsters too. It wasnāt until the double whammy of Halloween III ā where watching could kill ā and Videodrome ā where pain and pleasure of the broadcast were held equally ā that synthesized the idea of the television not as a gateway but as the evil itself. The V/H/S series and virtually any found footage horror movie form a wreath around these films: to document is to see horror, to be horror.
Whatās interesting is that the breakout horror films of 2024 make production itself the monster: itās not just the television or what comes out of it but the entire machine of Hollywood that is evil. Late Night With The Devil turns the pursuit of television success and the broadcast industry into a sinister machine. Mr. Crocket tells the tale of childrenās television careers turned demonic. I Saw The TV Glow speaks to the great gaslighting that comes with being entertained, escapism turned toxic. MaXXXine, like X and Pearl, finds stardom as a form of mania, that one must scream theyāre a star until they literally bleed out. The Substance defined itself as a modern classic by cleverly skewering the television's demand of our beauty ā and how we all, old or young but mostly femme, feel that pressure. Entertainment is the killer these movies say which, to the point of social media and depression, is a fact that plays into many, many movies before these.
There are myriad other recent horror movies that play into how entertainment mediums and ideas of ābeing watchedā is a horror ā Nope, The Watchers, Itās Whatās Inside, Abigail, Skinamarink, The Invisible Man, M3GAN, Watcher, The Rental ā but the best of the best and the spiritual throughline of these films is that theyāre the twenty year old children of David Lynchās Mulholland Drive, a deeply existential horror movie where an entire city makes corporal the entertainment industrial complexās monster. All of these show that your dreams are your nightmares, your seeking yourself through the television, through movies, through fame, is to take a knife and plunge it into your heart.
That is the test of these times it seems, what Jerry Mander was getting at some forty years ago: the television is a tool and itās being used to undo us. āWill you break the camera?ā these movies ask in his wake. āOr will you break yourself?ā It seems weāve committed to the latter.
āim cryingā
"Also spotted this one in NYC today"
āI bought Israelā
Yes, someone really hacked billboards to put these words in Mr. Beastās mouth. Incredible. (Also in Mr. Beastās mouth? Moldy Lunchly snacks.)
āthe flag for Greekā
āALMOST cookedā
"a funny SNL skit"
The woman tearing down āIsraeliā flags really sums up a lot of culture.
āZones of Interest everywhereā
If you could see how far back my eyes rolled! This Tweet about the video is also perfect.
"NOOOO"
Regret to inform you that Marvel did a Locktober post š
"is your pvssy green??"
The Cynthia Erivo ādonāt erase meā diva drama this week was very Streissand effect that exposed the actressā own cultural illiteracy. Anyway, this post was great.
āwitch cursed demi lovatoā
Speaking of meme targets: poor Poot.
ācanāt stop laughingā
This was the closing ceremony to 2024ās Hispanic Heritage Month imo
"I *almost* called the feds"
This post went very viral and Iā¦had to search through many results to figure out what was going on. I didnāt āseeā what it really was for a while.
āLiving in Bushwickā
The can-you-read-properly to dressing like a wild one pipeline is real.
ārunning a marathon with no trainingā
I commented this but simultaneously inspiring and upsetting.
āOh god, heās going forā
Unfortunately, Iām the old man in the t-shirt.
āmoo deng makeupā
They grow up so fast!!!
ācomically largeā
Look at this mouseās huge ass yāall.
"I went as a straight up flasher"
This Tweet went viral because everyone, like me, didnāt realize the watch selling bit wasnāt real.
And, finally, how it feels to be getting this email at 7:04AM PST.
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Hi Kyle, as always thank you again for your weekly writings! Not sure if I ever mentioned this in any previous comments, but The Trend Report was THE reason I signed up for Substack in the first place earlier this year; even though I've come across other talented creators since, your work is still what has me coming back week after week, probably because I love that you offer such a great mix of serious and silly. Keep up the amazing work! I agree with Dejaih Smith - "come on get happy" was 10/10
The ācome on get happyā section about mental health was 10/10