I‘m super-interested in your „art of the steal“ thinking. In my first „real job“ (as „a creative“) at one of the big ad agencies in LA, I learned the phrase „borrowed interest“. I was young, and to be honest it took me a little while to realize that it just meant taking someone else‘s idea or jumping on whatever cultural bandwagon was popular and applying it to whatever product we were advertising. This was around 20 years ago and it embarrassed me then, even as the pressure to do it was strong. We would sometimes lobby to bring in the creator of the original idea (as much as we could figure out who it was) but it was always seen as faster and legally easier to just make our own version - unless the creator had enough heat that we could try to surf that as the same time as ripping off their idea.
All this shit was decades before AI. I‘m pretty sure it‘s worse now, but I don‘t work in advertising any longer (for a million different reasons).
I‘m super-interested in your „art of the steal“ thinking. In my first „real job“ (as „a creative“) at one of the big ad agencies in LA, I learned the phrase „borrowed interest“. I was young, and to be honest it took me a little while to realize that it just meant taking someone else‘s idea or jumping on whatever cultural bandwagon was popular and applying it to whatever product we were advertising. This was around 20 years ago and it embarrassed me then, even as the pressure to do it was strong. We would sometimes lobby to bring in the creator of the original idea (as much as we could figure out who it was) but it was always seen as faster and legally easier to just make our own version - unless the creator had enough heat that we could try to surf that as the same time as ripping off their idea.
All this shit was decades before AI. I‘m pretty sure it‘s worse now, but I don‘t work in advertising any longer (for a million different reasons).
Anyway, great post as usual.