š® MEET THE CITIES OF THE FUTURE š®
Attempting to predict the cities kids will want to move to when they grow up and meditating on why entertainment has been stagnant for two decades ā and what change actually looks like.
A heads up: this Reportā¢ is way longer than usual, due to essays that required more space. Apologies! Or, if youāve been wanting things to go longer, thenā¦youāll love this!! Speaking of: grab a paid subscription for more long-form essays like this.
Trump donors fall by 200K
lol Speaking of these two, Biden is getting his fuck on while Trump shitposts about him.
MAGA Republican Pledges āEnd of Democracyā
Meanwhile at CPAC, which I feel like is every month. Wash this down with the very good Christians Against Christian Nationalism organization.
Inside Aleksei Navalnyās Final Months
There are many great stories on Aleksei Navalny now, but this was the best I read, which is part testament and part look at what it means to be a political prisoner in these times.
Alabama: embryos are āextrauterine childrenā
"Reaction to the Alabama Supreme Court ruling?"
Did I not say a few weeks back that surrogacy and similar items will be the new abortion debate? This also crashes into an essay from last summer about āfuture humansā and the politics of all this. No wonder children of sperm donations, unregulated behavior, and parentage are having a moment!
Nvidia shares pop 16%
I couldnāt tell you what Nvidia actually does but thereās a lot of noise about āAI being profitableā and how itās the new ātech boom.ā
Google Isnāt Sunsetting Gmail
Google pauses Geminiās ability to generate images
Google tests removing the News tab
Absolutely rotten week for Google. First, this is what happens when you try to be āwokeā without actually doing the work of being woke. Second: if they remove ānews,ā theyāve really ended their credibility. More on this next week!!
AT&T service restored after widespread outages
āIt wasnāt a cyber attack.ā
āEveryone complainingā
Of course this fueled a lot, a lot, a lot of theories.
Winds push passenger planes to 800 mph
Seems bad!
Four-day week made permanent for most UK firms
HMMMMMMMMM
Death of Oklahoma teen after fight
This was the big, sad, queer news story of the week as it relates to school bullying and local anti-queer laws. See also: a recent finding that teaching gender identity is split.
A Marketplace of Girl Influencers
Meta Found Instagram Enabled Child Exploitation
YouTuber Sentenced To 60 Years For Child Abuse
Legislation to protect children in 'mommy run accounts'
I will let these related stories speak for themself.
āThis is the music I grew up with,ā Bobby said as we sipped cocktails. It was a rap song, from the nineties, from Oakland, the āBay Area.ā Thinking about this thirty years after its initial release, itās funny to think that such vibrant culture could come from the San Francisco area as itās decidedly not cool now, verging on the tech dystopian. And yet: the city had to start somewhere, the myth had to be made. As we talked, I explained that it was the performance of California in the 1990s via things like Clueless and Full House along with stars like Coolio and No Doubt who made me want to move there. I wanted to be where the palm trees were! I wanted to be in this land of cool. And I did just that: I was influenced as a child to move to California, to Los Angeles. This was a process that started in the 1990s, which happened similarly with Seattle and Chicago, thanks to things like Nirvana and Michael Jordan serving as mascots for the cities.
This is a law of modern life that got me wondering: if we know there is a ten to twenty year echo of cultural sites that kids will want to move to āwhen they grow up,ā then where will the next Los Angeles/California be? What are the places that kids today are consciously or subconsciously dreaming of? Yeah, yeah, NYC, LA, blah blah blah ā but what are the new new places? I started making a list of domestic and international locales that have been shaping culture yet havenāt had a proper āboomā yet, who might move from second city into city of the world. Here are four that Iām keeping an eye on.
ā ā ā Miami
Why? An abstracted version of west coast cities like Los Angeles and San Diego, this beachy culture hub takes warm weather good vibes and multiplies it by New York Cityās robust cultural morphing to the point that thereās a version of English unique to the city. Yes, Scarface (and even The Birdcage) projected the city as an opulent nightlife spot ā but weāre only now entering the throes of Miami-as-playground. What San Francisco was fifteen or twenty years ago, Miami is becoming.
Cultural proof? Jeff Bezos moving there really says it all to me. Thereās also Grand Theft Auto 6 being in Miami, which will indoctrinate a new generation to this place. Art Baselās breakout moments, while cheesy, do enough to keep the cityās momentum going too. Searches for the city are on the up too. Being a main point of entry for immigration keeps international interest as well. (Speaking of, since moving to Europe, Miami followed by Los Angeles are the top places people mention visiting or wanting to visit. Fascinating.)
āItā factor? Will the city exist in thirty years? Which hurricane will be ātheā hurricane? Unsure but I think thatās part of the appeal, this flirting with danger. I specifically see this as a destination for next gen entrepreneurial chads.
ā ā ā Atlanta
Why? Atlanta is the sleepiest wide-awake city in the US. Affordable, diverse, vibrant, and a vibe, everyone knows about the A but no one takes it seriously beyond, say, how it benefits them (politics, Hollywood, etc.). When I lived there in the mid-aughts, it was home to fascinating cultural dichotomy that still exists: progressive rap and gutter punk, as exemplified from the swankiness of Buckhead to the crust of Little Five Points. And yet, despite cultural breakthroughs like Ludacris and (adjacent in Athens) Michael Stipe, Atlanta still is ready to move to peer status to itās coastal siblings. Weāre seconds away from this!
Cultural proof? The obvious rap of it all, which really shaped kids in the 2000s and 2010s: āYeah!ā to āNew Atlantaā to āLean Wit It, Rock Wit Itā ā there are no shortages of songs that brag on the city, which suggests what happened to California with rap in the 1990s is happening here. Thereās also Tyler Perry, the Braves, RHOA, āHotlanta,ā WWEās Austin Theory, and āĀ Duh! ā Atlanta. The city has something crucially important: name recognition. Multiply this by political significance, the new East coast Hollywood, and Black southern migration and we have a shifting center of gravity.
āItā factor? Pros? Atlanta still has a vibrant counter cultural scene. Take the legit electronic scene, featuring Nikki Nair and Ash Lauryn, the DEEP SOUTH crew, and Geographic North. Cons? Uhh. Racism. Traffic. Itās literally the south. Cops!
ā ā ā Seoul, Korea
Why? Sure, China. Sure, sure, Japan. But the long game is being played by Korea, culturally, in a way that neither China or Japan are doing: this country has soft power on lock and has been refining this technique since the nineties. I know this personally, after living in Seoul in the late 1990s as Seoul coalesced an investment in a soft power grab that build the K-culture industries. Then, imagine, if youāre a kid into K-culture and watching Squid Game videos on YouTube: the logical step here is dreaming of going to Seoul. That is the point of all this Korean culture, yāall!Ā
Cultural proof? This self-explanatory: BTS are the modern Beatles; BLACKPINK are our Spice Girls (even if NewJeans are far superior); Parasite is one of the winningest movies; the domination of K-dramas; the explosion of K-beauty; interest in cosmetic tourism; the rise in learning Hangul language. The art world is obsessed with Seoul right now. There is rising interest in the fashion world. Korean-American crossovers like Yaeji, R. O. Kwon, and Michelle Zauner are also making connections domestically and abroad. And, of all the cities mentioned, Seoul is in a decade after decade sprint into the future.
āItā factor? If it means anything, this is the city that is at the top of my I-must-go-there list. I love Korea and Seoul, granted Iām biased having lived there. But, I would be remiss to mention the obvious: the shadow of North Korea, which I think āisnāt anythingā but also very much āis something.ā
ā ā ā Mexico City, Mexico
Why? Like Korea, Mexico is quickly becoming a greater global power because of its relationship to the US. This means focus will likely be pushed to the capital ā which is already the backyard of Los Angeles and New York. This change lies in stablizing politics, due to trades shifts with the country while Mexican politics at large feel like they're growing up. Plus? It's poised to be a top global economy.Ā
Cultural proof? This is the place for Americans to immigrate too, which means more media about life in Mexico City now. Like Seoul, the art world is going wild for Mexico City and, like Seoul, regional Mexican music is going off as are artists like Peso Pluma and Grupo Frontera. This is colloquial (Just vibes, really.) but Mexico City has been the coastal city personās vacation destination for a decade. As HuffPost posited in 2016, āCould Mexico City be the new Paris?ā: yes, it could be. There is a youth and a vibrancy that most of the other cities mentioned donāt have. Thereās also a direct relationship to American life that enables such comfort due to the exporting of food and fashion. This city is overdue to take center stage!
āItā factor? The chorus of āIs it safe to travel to Mexico?ā Also, yeah, the city is sinking. Itās kinda sorta being gentrified like whoa too. But where isnāt experiencing this? Thereās the long standing political instability too ā but where else doesnāt have that these days?
I honestly could go on (This is already too long!) but as few honorable mentions.
Houston, home to BeyoncĆ© and Megan Thee Stallion. Like Atlanta, this is a big migration station that is inspiring slow growth with plenty of housing compared to the buzzy-busty-ness of Austin. Itās also the second fastest growing city in the nation.
Las Vegas, which is growing up from slot machines and showgirls and into a new creative cultural capital. See: the overwhelming rise of Vegas artist residencies, turning this place into a destination where you can see the stars (which, to kids means ābecome a starā), which pairs with counter cultural arts like vibrant drag and rising visual and land arts. Then thereās the business interests, like CES and the Super Bowl.
Kansas City, my wild card. This is more āa vibeā as I know a Midwestern city is going to pop thanks to sports (The Chiefs are to KC now as the Bulls were to Chicago in the 1990s!) which is only exacerbated by Taylor Swift making it a point of interest.Ā
Dubai, UAE, which I feel like you know. Itās the Vegas of the not-US which influencers have been flocking to for way too long. Dubai is primed to usher in a new generation of people, which is exacerbated by the areaās shifting focus from gas to culture. Smart move! Once there is a pop or movie star from Dubaiā¦itās over.
Gold Trump Sneakers Are More Than Shoes
āVote for who?ā
āTaps at no additional chargeā
The Trump-shoes-for-Black-people thing was just so depraved. Real loser shit, made more wild by his appearance at the Black Conservative Federation Gala.
MLB players miffed at new see-through pants
āreal fucking sexyā
Look. If you want more people to watch sports, weāre gonna need more see-through pants.
Wendy Williams diagnosed with dementia
"Touching Moment with Wendy Williams"
:(
Dakota Johnson: Agent of Chaos
"hilarious things Dakota Johnson has said"
Dakota, if youāre reading this, I want you to know that I love you. (The movie ending meme was also a highlight of the week.)
Bay Area librarian resigning for his mental health
"Cooked society."
Beloved TikTok librarian Mychal is taking a step back, which illustrates how ugly the world can be. That said: he says heāll be organizing, so he wonāt be gone-gone.
Voice Notes: Do Your Friends Love Getting Them?
You send me a voice note, I will send a notreplyatall.
āThe girlies are the reason the girlies are single.ā
This TikTok is the best summation of why people arenāt dating right now.
A. G. Cook - Silver Thread Golden Needle
This new ten minute A. G. Cook song isā¦an emotional epic. I feel like I need this transcribed on my heart. It very much ties toā¦
these WOMEN are ROBOTS š šš
the aesthetics of š„¹š¤š³
The last two Lifestyleā¢ essays, both of which get at the overwhelming and at points emotional nature of technology. Cook captures that so well in the new song.Ā (Also: Iāll be sending out a free essay to everyone this week. Stay tuned!)
Rarely do I have news about myself that gets folded into The Trend Reportā¢ but I wanted to take a moment to highlight that
of invited me onto the [SIC] Talks series where we talked about everything from how the sausage that is this weekly newsletter gets made to the potential for a gender fascist future to how history is always repeating itself. Watch the full conversation here and read a Trend Reportā¢ intervention within [SIC] Weekly here. There wa one thing in the conversation that became a real big bug in my ear, which I continued talking about with , which weāll continue onto now: why does Hollywood still exist?I do not mean this literally but that we are, say, twenty years into a site like YouTube and thirty years into a concept like Netflix existing, which ushered in a series of ādisruptionsā of but nothing has stuck beyond streaming. No, Go90 wasnāt the future and, no, Quibi wasnāt the future either despite corporations āknowing best.ā Why hasnāt entertainment changed? Because thereās no difference between a 30 second phone video and a three hour movie, which has caused a fifteen year holding pattern as we await a meaningful rethinking of these paradigms. This is to say entertainment is suffering from a failure of imagination. We all know this, given the silly putty that are streamers and the landfill that are social sites ā and that Hollywood wants to be social media and social media wants to be Hollywood. Weāre left with both being neither and all of us losing bigly, which in turns has killed and killed and killed media outlets.
So. How can we undo Hollywood? I donāt mean this in a āDown with the man!ā sort of way (Not entirely, at least.) but in a more abstract and box-breaking way, that we have all the tools to make entertainment and to watch entertainment and yet we subscribe to binary, normie, old school, passive, regressive forms of entertainment that insist we compartmentalize who, what, and where we consume. What weāre left with sucks for audiences (The most watched shows are all old!)Ā and sucks for the creatives, as there are no shows to audition for and artists like Normani have to (allegedly) do their own publicity and play into a larger fans-as-PR cannibalism cycle. Then thereās the tension between new and traditional media that malign non-traditional entertainers who seek to be more traditional, resulting in Billie Eilish complaining about them to Kylie Minogue, which isnāt wrong due to their overwhelming public acts of desperation. But who is traditonatl media to judge? BeyoncĆ© is shilling hair products, Kylie Jennerās doing mobile game ads, Taylor is collabing with Disney, Josh Brolin is shitposting for promo, which all collides with the āReal stars donāt exist anymore!ā idea. The ducks think theyāre swans and the swans donāt realize theyāre ducks: itās all the same shit ā and those watching and making have been foolish to take the bait of corporations to think there is a distinction.
Walk with me, then, as we consider āwhatās next.ā Sure, the Super Bowl had the highest viewership ever with 123.7 million. But, as some astute (although Elon-pilled) people observed, this number is what Mr. Beast gets with each video and yet people don't take that seriously, not even Beast himself. There has been the sneaking feeling that TikTok is actually being better without the UMG catalogue, which is only heightened by this weekās mega-breakout: the āWho TF did I marryā TikTok series, which went from a viral, one-off storytime to a 50-part epic which will become a movie or get a book deal, yielding TikTokās Zola moment ā but why? The 50-part epic is something that questions the paradigm, something that captures mediaās future now. Abbott Elementary is onto something, by dissolving television media and social media, working at the speed of social to take social stars like Casey Frey and Sabrina Brier seriously ā and giving them the space to excel. This is due to star and showrunner Quinta Brunsonās new media (and meme) literacy, which is similar to that of Lil Nas X and Doja Cat. Memes are a language, a gesture, and understanding this is a key to understanding entertainment now and the future of an industry being pummelled by Skibidi Toilets: as media shortens and more and more options open, curation as entertainment rises in our seas of tmi. Your performance in a movie is no different than your post to TikTok. What I write in this newsletter is no different than whatever book that will be published. All these things are different but the same, which means SNL and RCDWorld1 are peers, RJ Cutlerās docs and Defunctlandās docs are peers, Bake Off and theTimesā Mystery Menu and Try This At Home are peers.
The beauty is indifference to the differences. Our phones and the availability of media has flattened all media: media isnāt special anymore ā and everyone involved has to stop taking themselves so seriously. The sooner we realize that, yes, Hollywood is no longer a place and that a social star and a movie star are the same thing, the sooner we reach the long-awaited singularity weāve been craving. The future will see the collapse of the roles of viewer and entertainer ā but not in the Tyler Perry-AI-fear-mongering way (although that will contribute to it). The future is the past, as we know, which is why things like sporting events, concerts, and live experiences feel ālike the futureā because they break the contract of media being one-way. A great answer is live, touring podcasts, or television shows that act like concerts, where touring and filming combine (Americaās Got Talent is actually a good-bad example). An answer could be Reading Rhythms and reading parties hosted by celebrity and or creator book club leaders like Kierra Lewisā irl TikTok book clubs. An answer could be a live Trend Reportā¢, where I show you videos and we have live talks about them (which, if I lived in LA still, this would be so on). The stardoms of Emma Chamberlain and Trixie Mattel offer models. Troye Sivan too, if he still made videos. Vinny Thomas, Jaboukie, Ryan Ken, Alex Consani ā if they donāt pick limiting lanes like television.
The future of entertainment is pluralist yet singular, creators and communities supporting each other in ways that dissolve bad-trends like the epidemic of loneliness, the loss of churches, and the corporatization of everything. The future of entertainment means finally dissolving the gates that are kept and the ideas of parasociality that brands-as-people have confused: to push back, we must add in a human multi-dimensionality to the audience-and-viewer relationship, to create a model of supporting your local entertainer. Entertainment and tech companies want you to think the future is shows you create from your favorite IP that is specific to you ā but thatās still using an outdated playbook. The future of media requires a breakdown. Nowās the perfect time.
āA new insane agency jobā
Millennial leadership is the best around but this has got to stop.
āHow I act when I smokeā
This reminds me: I had the overwhelming urge to get stoned and listen to ML Buch this week but, unfortunately, I too act like the above video when Iām stoned (but multiplied by a panic attack).
āEvery European electionā
Living in Europe, I can tell you that this is actually not a joke but 10000% true.
"MENTION HUSBAND"
While yāall were playing Gaga x Fortnite, I was playing Real Housewives.
"In latin America everything is possible"
Speaking of Gaga!!
āhamster ballā
ānewborn picsā
āNever tried a pickle before.ā
ā110 years agoā
Some posts about kids that I liked! We should consider mailing children again too. That would make them smarter, I think!
āa real work emailā
NOT FUNNY.jpg
āthought this was Mariahā
Now this is all I will see when I see Billie Eilish.
āhappy birthday ray of lightā
This week Madonnaās Ray of Light turned 26 and this video really spoke to me.
āvroom vroom demonā
I am obsessed with this Toad ass š¦
š¦
š¦
mfer.
āselected vibratingā
I always new Aphex Twin had that thang in him.
āCanāt wait to experience facelift technologyā
There is a high likelihood that this isnāt real but I want to believe this gay fantasy.
āI too have a holeā
Look, the son is handsome.
"Plasmaā¦ where were you"
I try not to go too Drag Race fan on main but this read from the past episode is maybe a top five best of the entire series. Itās so good. The replies (and the end of the video) make it even better.
āAI would never give youā
And this person is right! AI cannot do that!!
āPrince VS. unbreakable shot glassesā
God, I wish that were me.
And, finally, what it feels like carrying the weight of all this information.
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I enjoy these a lot and I want to become a paying subscriber. Will you rethink leaving Substack? I'd be happier to pay if I knew you wouldn't be bolting to another platform at some point.
As for the actual essays, thumbs up on both. Miami sounds good. As for the way forward might I suggest the mesoculture?
Link to my article: https://supculture.substack.com/p/the-mesoculture
Link to Ross Barkan piece: https://rosselliotbarkan.com/p/the-three-factions-of-american-culture