lol millennials be doing that š
The first in a series of generational deep dives, and thoughts on an iconic pee pee meme.
In case you missed it, thereās now a paid tier to The Trend Reportā¢!! Click this blog to read all about what a paid subscription gets. Give yourself or a friend the gift of TRENDS. Love you, angels!!
Trump defeats Haley in New Hampshire
"70% of Haley voters"
I am rooting for Nikki, but she is so bad. If she wins the nomination, she could actually defeat Biden as sheās sweeping the never-Trumps and independents. And, icymi, Trump has to pay E. Jean Carroll $80+ million for defamation.
DeSantis drops out, endorses Trump
"Ron Desanctimonious or Meatball Ron"
Fucking loser lol
UN court: Israel to prevent genocide
Circling back on the Israel-Gaza genocide court thing.
Alleged Columbia Chemical Attack
Big TikTok story, as the attack was (allegedly) by a former IDF soldier. Is that not terrorism?
Are we heading for World War Three?
"a new 'pre-war' era"
āpossibility of conscriptionā
āstarting civil war iiā
Biden Can Take Over National Guard
Big conversations about our being in a pre-war era, World War III, and conscriptions. Obviously people are talking about preparing for war āĀ and Iām listening! I donāt think theyāre right but they definitely arenāt wrongā¦neither are the conscription memes. (Related and not: searches for āworld war threeā have been trending upward.)
Doomsday Clock ācloseā to catastrophe.
Cool!
Europe Faces a Measles Outbreak
Cool!
A new global gender divide
āYouTube turning men into sociopathsā
āHUGE reason dating is so roughā
A major story this week is how, worldwide, men and women are finding it harder to connect. Weāve talked about in so many different ways before which is to say: this is a storyline of this era!
The COVID strategies scientists are using
I share this as 1.) Covid is very much around and 2.) TikTok has been talking about what will be the thing that āsilent killerā of this generation. The theories so far are colon cancer and, duh, Covid.
Billions of Plastic Bags Avoided
This is a win! I donāt think weāve realized how much plastic weāve diverted since not-using plastic bags!
Salmonella Linked to Charcuterie
Be careful out there, Millennials and Girl Diners!!
"MrBeast's campaign to destroy this website"
"amount of information to trigger DEFCON-1"
Obsessed with Mr. Beast accidentally killing Twitterās creator program.
Los Angeles Times plunges into āchaosā
Tencentās Riot Games Cuts 530 Jobs
TikTok cuts jobs as tech layoffs
More layoffs, with the Los Angeles Times being particularly brutal.
Taylor Swift Medicare Scam
ācheck in on your grandmasā
āWeāre doomed.ā
A great talking to Meemaw and Peepaw about AI scams is coming.
Millennials. Poor, poor Millennials.
The middle child generation, this is a group who has āseen it allā as the ceiling of the world lowers further and further. Theyāre of an age where they āgetā life and work and, like many, they understand that this shit sucks. Theyāre evolving the idea of a mid-life into abandoning the workforce, or shifting life so radically that itās difficult to believe what their life once was. Coffee shops and dog rescues, having a farm and starting a commune: they are ready to escape.
Shat on by the adults (Boomers and Gen X), for supposedly ruining and killing everything for a period of time, only to get shat on by children (Gen Z and Gen A), for attempting adulthood, theyāre squeezed on both ends. They feel the call of being young but know intellectually that theyāre no longer that: theyāve been at the rodeo long enough to understand how the bulls buck, but havenāt quite located the exits. So where does that leave them? In the middle āĀ and theyāre tired.
Millennials as a generation are a smart and scrappy group but, after terrorist attacks and economic collapses and disease, they now have blinders on, lighting a path toward unplugging or disconnecting from the systems that wronged them. When we talk about creator burnout, weāre talking about Millennials. When we talk about resetting retirement to middle age, weāre talking about Millennials. When we talk about urban flight and secondary cities, weāre talking about Millennials. When we talk about working three jobs to survive, weāre talking about Millennials. When we talk about being shattered and disillusioned by the promises of college and corporate life, weāre talking about Millennials. When we talk about people who donāt have time or money to parent, weāre talking about Millennials. When we talk about adults who have to rely on their parents because they have too much debt, weāre talking about Millennials.
And yet: itās not all thorns. Millennials are the generation to finally change the curse of the modern American generational system. Millennials are a deeply nice generation, who are concerned about the wellbeing of others. Millennials know how to balance the corporate world with the world of people. Millennials have watched as the adulthood that was promised disappeared, which is why theyāre interested in reformatting life to work not just for them but for everyone. Millennials are optimistic but realistic. Millennials know how to fit into a room and please everyone while also prioritizing themselves. This is all classic middle child (maybe even only child) behavior, in that they know how to tap into community while knowing that they can only rely on themself. They arenāt interested in tearing down institutions as much as theyāre interested in building something different, something elsewhere. No wonder we had so many startups from young people in the 2010s: these were Millennials trying to build utopias, only to get swallowed by the trap of corporate greed. Now, weāre all leaving. Thereās nothing here for us anymore.
So how do you reach Millennials? How do you ādealā with these lost middle children? Like all people, they need to feel seen. This doesnāt necessarily mean helping them (Although that is helpful!) but you very much need to validate their experience, to make them feel genuinely seen and heard. Give them space to flush out thoughts versus trying to one-up or relate in a sort of āI had it like X!ā or āBut Y happened to me.ā: that only makes you look thoughtless and calloused and, at worst, mean. You have to do the work: if you listen earnestly to a Millennial and then do nothing? Theyāre out. Millennials donāt respond kindly to being mean or being taken advantage of. Why? Look up and down in the generations and thatās how those worlds have treated them, not to mention the structures of the world that has screwed them. Youāre talking about the generation that came up with Mean Girls: being mean, being hateful, being ugly sucks. The world is hard enough.
But Millennials also have to overcome being āon the bottomā becauseā¦who cares? Everyoneās life is hard! Everyone has a difficult world right now. Like the middle children that they are, they feel like theyāre more-special than others (We are!) but we truly are completely, tragically normal (We are!). Millennials are eager to escape and ādo meā but weāre failing to organize, build community, and deal with our issues: we would rather run away than confront or reimagine the structural issues at work, in our cities, in our own lives. Somewhere else is always better in the Millennial mind āĀ but thatās just the escapism talking. To succeed, to be better, we gotta do the work together. Yes, weāre tired of this modern life, but life isnāt anything without hardship: their challenge is to work together, to think outward instead of inward. Learn to trust. Wear this weathering of this young life, become philosophically and culturally wabi sabi, together. If not, they will continue to indulge in the running away, which helps no one but the corporations who profit from their doom spending and endless viewership and binge drinking. We may have failed to launch, but thereās still time to go somewhere.
Nicki Minaj Is Hella Pressed
āa scholar frā
āThe silence is loudā
Nicki Minaj fans have had the worst weekend, ever since queen MOTHER Megan Thee Stallion dropped an incredible, intelligent diss track that shouted out how Nicki has long associated with sex offenders and pedophiles. Nicki has since spiraled all weekend. Meganā¦you will always be famous and you will win a Pulitzer for this.
Ben Shapiro Disses Nicki Minaj
āthe worst thing I have ever seenā
I regret to inform you that you must watch the Ben Shapiro ārap.ā Iām sorry but you are legally obligated to. Related to the above: Nicki is so desperate that she congratulated him. I think we may be witnessing Nickiās Kanye style pivot to the right in real timeā¦
Why the U.S. Media Industry Is in Meltdown
Coachella Festival sees slowest ticket sales
A new global gender divide is emerging
I was going to write an essay on this, but I couldnāt fully connect them butā¦I feel like these things are all connected. I canāt explain it! But I know itās something to do with capitalism and connection, or lack thereof.
We Owe Pitchfork
re: the above, I am legally obligated to share this viral essay of the week.
Anne Hathaway walks out of Vanity Fair
re: re: the above, this is true motherly behavior.
Whitney Names Artists for 2024 Biennial
Some familiar faces! One of the best shows, every time!
āMargiela made magicā
"porcelain doll-like skin"
Jean Paul Gaultier Spring 2024
I was going to write an essay about how sheer is going to be so in because of the Margiela show and Simone Rocha-Gaultier show and how we crave connection. These shows ere just gorgeous! The dolls faces are justā¦true fashion. Itās become a mega viral makeup look too.
Why Did the Internet Say He Was Murdered?
Another essay I almost wrote, about obituaries and death online in light of the tragic Silent Servant cause of death. Iām sharing this instead as it captures something that the essay would have gotten at: our intense curiosity to understand why and how people die, to the point of a clickbait industry profiting off of this curiosity.
Stanley, other drink cups contain lead
HAHAHAHAHAHAHAHAHAHAHAHAHAHA
āechoes of childhood traumaā
"heal the part of me"
Something is happening on TikTok with people recognizing adult behavior that stemmed from certain ways parent(s) treated them.
3 Ingredients for Fun
āHaving fun is serious businessā
I want to have more fun!!!!!! I just need local friends!!!!
Millennial-Gen Z Get Together
Speaking of: if you know any Americans in the Barcelona area, Iām hosting a lil social event (plus, you can register to vote from abroad).
Very few things on the internet in the past, present, or future will rival āgo piss girl.ā This meme broke out of a very unique early Covid moment, where the internet was briefly full of word scrambles from the Gossip Girl title. It was a(n increasingly rare) online period that was divorced from the surrounding context, while folding past pop culture with future pop culture to now become an contemporary expression.Ā
Very few things have this power. I say this ā and it may sound ridiculous ā but, every few weeks or months, a post goes viral about āgo piss girlā and what comes with saying that. There was one this week, two in October, one in September, one in May, and many, many more since its 2020 debut. (If we look at the trend on a technical level, interest in this phrase has increased every year since the memeās debut.) It captures a not-new ā but perhaps newly universal ā feeling: of being too online in the good way. This isnāt brain rotted behavior, this isnāt chronically online behavior, but this is the behavior of someone who is well-versed in memes, someone who gets online culture and pop culture, someone who understands what it means to walk in between the digital and the real. This exists in different ways in different degrees for different generations and cultures but, for Gen Z and Millennials, āgo piss girlā captures an accessible cool that we rarely see anymore due to the fast-forward nature of media via social media. Other examples of this include Arnold from Hey Arnold!ās bedroom discourse, the āperfect texture for runningā blooper, the farting ghost āIām scaredā girl, donatella VERSACE š, and almost anything related to Spongebob.
Why is this? It may have to do with the increasingly rare communal experiences, of childhood and beyond, these moments that we can share with close friends and strangers alike because we all experienced them no matter where we were. Gossip Girl maybe wasnāt the most popular show (Iāve never seen an episode!), but it dominated culture in a unique, pre-streaming way in the late aughts and early 2010s, hitting many Millennial and Gen Z lives in the process. The same can be said of Spongebob and Hey Arnold! and, while Vine was a social platform, the culture of knowing Vines and their references has a similar texture: these are relics of arrested youth, of communal stopping down to enjoy. That happens every so often with viral TikToks, but the nature of āthisā has changed to being more competitive, more niche, and more consumptive. News bloopers and other fails (Grape Lady, I Like Turtles, āDede Megadoodooā) once had this power, to cut through internet and cultural conversations similarly with the sole purpose of making people laugh. Now, such media gets absorbed into clickbait and Facebook industries like Fail Army and digital culture pits.
This is what makes āgo piss girlā special: itās about absurdity, nostalgia, and shared experience whichā¦seems to happen less and less, placing us in more and more isolated spaces. Yes, being that one friend who knows all internet references will always be a thing, but being able to say āDid you see X big thing?ā feels more and more impossible becauseā¦what platform was it on? Was it in the morning or night? Did X public figure talk about it? I donāt follow X. What is that? I donāt understand. I wasnāt online then. Why did X do that? I actually was offline. Blah blah blah: like the loneliness that we all talk about, it feels more and more like communal experiences online are disappearing too. There are less and less shared spaces to share in non-noisy contexts or not hyper-private contexts. The algorithms, as great (āgreatā) as they are, are catered to the individual. Thus, me-me-me-ism is reinforced as you sit on your island, enjoying the spoil of riches that are plate after plate after plate of videos for you. But when itās time to share? No one else gets it, or it doesnāt hit as hard. The watching of all the things you sent becomes a form of labor, a phenomenon which itself has become a shared experience.
Entertainment in all forms ā not just memes, but television and movies and theater and art ā are becoming more individual. This is good and bad, obviously, but there are increasingly less things to talk about. Or everything is becoming that āYou had to be there.ā feeling which, yes, having been there is fun but having been there is also exclusive, momentary, and unpredictable. Iām thinking about the NPR āWe forgot how to have fun!ā story and how the art of connection is so lost now. Our challenge, should we choose to accept it, is to do more things together, to pop out of your isolation. Maybe show your phone to someone instead of DM-ing them the video: save the share to show someone together. Could that help? Iām unsure, as we live in a āgo piss girlā or āget pissed girlā world.
āmy 10 yoā
āyour motherā
āit gets worseā
"funnier than SNL"
āGreta & Margotā
āEmerald & Barry & Jacobā
ākeep up with these conversationsā
The Barbie Oscar discourse is a textbook example of lonely people living their non-lives online. Which then baited white feminist final boss Hillary Clinton to post about it as a non-joke. Exhausting! Yāall getting heated over TWO HOUR LONG COMMERCIAL!! I HATE IT HERE!!!
"Congratulations Annette Benning"
"You think the rules of Oscar voting"
The best Oscar post, followed by the second best Oscar post.
āCorporate Erin on the newsā
"8 miles every morning"
Anyway, give Corporate Erin an OSCAR.
"core of every issue"
"Consider yourself #blocked"
"thought that was Trump"
Just some silly GOP things.
Trixie Mattel & Tammie Brown
For you, Drag Race fans: an absolutely unhinged, incredible collab.
āwork islandā
I think this is exactly why I donāt like the vibes of NYC!!
"the phrase"
āiron waterā
Two things that made me almost have a stroke.
āARE YOU Aā
āI feel so badā
Some updates on Gen A, including that theyāre co-opting (Baltimore??) slang ājittleyangā and āāāfuckalatoogan.ā
"Rihanna has a female bodyguard"
I am obsessed. I need lesbian fan fiction.
"last four words of Connections"
This is literally what itās like to play Connections.
"2 dumb bitches"
I love these dumb bitches. Ted Chiang hive letās GOOOOO.
āme and broā
Just Bobby and I things š„°
āreduce, reuseā
I been saying that.
āIsa, Mara, Tereā
These dancing Mexican women are having a moment on TikTok ā and rightfully so! I need two besties who can come over and do this with me every week.
"imagine farting"
Sweaty ass mf
āthe shittiest lyricsā
In honor of the new farty Ice Spice song, a survey of rap songs about poop. Itās a thing!
And, finally, Iām the friend and you are welcome.
Give a tip & subscribe to The Fox Is Black.