TR.BIZ: 9.2.2025

Your early-mid-week check-in, from a TikTok famous juicer to the Dem Wired drama ✨

Welcome to The Trend Report: Business Edition™, a midweek look at top stories, trends, and more of what’s happening online and off by Kyle of The Trend Report™. Today, we’re talking about Trump’s death theories, how Democrats are killing themselves from the inside, a juicer that is popping off on TikTok, and a shitty German amusement park.

👠 Aesthetically Pleasing: And the new Anna Wintour is…

In exciting news with boring results, Puck reported yesterday that — and was confirmed today — Chloe Malle will replace (“replace”) Anna Wintour as the next Vogue Editor “Head of Editorial Content.” Chloe is known for running Vogue.com, writing the Lauren Sánchez cover story, and being the nepo kid of journalist-on-the-TV Murphy Brown. She’s also half-French and of Beverly Hills royal lineage, which is to say: how stupid were we to think that some normie was going to ascend to the crown? As if! Literal gatekeepers hold each other up! Which is why little you and me only get so close to such systems because we’re not-of-the-right blood. This is both surprising and not, an extremely vanilla appointment that favors the rich and will ultimately placate the awful powers that be — a la: this billionaire, conservative Trump world we’re stuck in.

• What can you do about this? Be rich! Otherwise…start shovelling mud like the rest of us. (Or: invest and elevate working class people.)

👀 Trend Watchers: People long for purpose

In normal people news, there’s a fascinating double-whammy going on TikTok right now: in mid-August, people started to speak about the great lock in, an effort for to get your life together before the end of the year, which crashes into another item called personal curriculums, where people teach themselves something as if they’re in school. The first is a self-flagellating, beat-yourself-up bro something that is hustle culture by another name which represents twinges of conservatism and male culture, the pre-cum before No Nut November. The second is an actually uplifting trend that suggests people are seeking ways to better themselves and take control of their lives by expanding their minds, in a world that increasingly divests in such purpose-driven behavior. Also? Personal curriculums are largely being expressed by women. The crisis of gender differences…at it again!!

• What can you do about this? As a brand or business, definitely feed people help to achieve their goals, be it “locking in” or to learn something new. How can you help create a step-up in this self-education? How can you share a curriculum, bringing along or ushering an audience toward their better selves for free? How do you prioritize and celebrate not only personal development but a culture of education that doesn’t fall into the trap of “doing your own research”?

🏛️ Politicultural: Is Trump dying or…???