TR.BIZ: 5.5.2026
From Jack Schlossberg's flop era to Miu Miu's wasteful stunt packaging, this is your early-mid-week check-in ✨
Welcome to The Trend Report: Business Edition™, a midweek look at top stories, trends, and more of what’s happening online and off by Kyle of The Trend Report™. Today, we’re exploring a fascinating finding from Twitch, Jack Schlossberg ending his campaign on accident, Korean food as the new Mexican food, and an exciting new (and Frenchy) DIY soda.
📲 Tech Talk: Are livestreams an AI salve?
An area that I am admittedly not well versed in is the world of livestreaming, specifically Twitch, the leading platform for the craft. Alongside YouTube and the seedier Kick and Rumble, the platform is responsible for what is arguably the leading content and culture shaper now, or at least that’s what the media wants us to think: livestream clips and clipping, the art of taking an out-of-context moment from its larger whole to squeeze it for viral potential. This is how people like Hasan Piker all the way through Clavicular have achieved popularity, but it also underscores a commonality: the format is based in the real, proof-of-live embedded within persons powering livestreams. Or, at least that;s what Twitch’s latest Transparency Report underscores, given that there were somehow zero enforcements taken against misinformation in the second half of 2025, meaning the platform has successfully figured out how to identify “a consistent set of signals” like repeatedly spreading misinformation so it can nip the problem fast. The brand also highlights that such a fact highlights how those online are tired of AI slop and deepfakes (despite AI streamers clearly being successful on the platform). My immediate thought is: curious that this all is a fact being led with as it’s certainly a card to play aligning with rising anti-tech sentiments and modern dehumanization. When asked, a representative for the brand shared that such reports are “part of our ongoing commitment to transparency, which we believe is key to cultivating a safe and inclusive environment and fostering trust.” Fair, but know that we’re going to see and hear more facts like this: as buzz builds around brands making behind the scenes content to prove their humanity, platforms too are going to make it known how they’re not a part of the problem, effectively creating a good-or-evil divide in the tech, the brands, and the everyday aspects of life that contribute to our problems.
🏛️ Politicultural: Give it up, Jack Schlossberg
Remember internet cutie progressive and neo-Kennedy, Jack Schlossberg? Well, he’s dead — or at least he committed political suicide a few weeks back and we’re starting to see dancing on his grave from the audience he sought to court. It all started when he spoke with Jennifer Welch of the I’ve Had It podcast, where he shared how he’d continue to fund Israel and didn’t acknowledge the atrocities in Palestine as a genocide: oof. This set off an obvious chain reaction of ick, which is made way worse by his having a Crackhead Barney interview where he refused to say “free Palestine” this past week. The response has been brutal, leading to a storming of his comments sections calling him out on both TikTok and on Instagram. Comments are getting limited on some posts, proving not just how badly his ideology is getting ratioed but that it represents a rising distaste in America supporting Israel and the Democrats’ poor platform and even poorer subscription to political nepotism. “The thing about Jack Schlossberg,” one creator explained in a popular video, “It’s a good reminder, when we talk about the desire to have a new generation of leadership, we’re not just talking about age: we’re talking about ideas.” That is exactly the point, that we not only want changes in how things are run but in new ideas too. New morals! We can’t move forward with people like that. Pack it up, Jack (and too bad we no longer have Cameron Kasky in the running).
👠 Aesthetically Pleasing: Miu Miu now makes aesthetic trash
It’s going viral on Twitter, on LinkedIn, and very much on Instagram: the PR packages for Miu Miu’s Fleur de Lait Eau de Parfum, which features kinetic sand ice cream. Cool! But: jesus christ the uselessness of it all. This isn’t packaging for everyone, sure, but it represents a few things that illustrate the bottom of the barrel-ness of culture now —
