The Trend Reportā„¢

The Trend Reportā„¢

TR.BIZ: 5.28.2026

From songs of the summer to some cringe tech slang, this is your late-mid-week check-in šŸ’«

Kyle Raymond Fitzpatrick's avatar
Kyle Raymond Fitzpatrick
May 28, 2026
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Welcome to The Trend Report: Business Editionā„¢, a midweek look at top stories, trends, and more of what’s happening online and off by Kyle of The Trend Reportā„¢. Today, we’re exploring options for the song of the summer, AI music targeting Black women of a certain age, and a rise in physical media as tech salve.


🤩 Hollyweird Insider: Brainstorming the 2026 song of the summer

Every year, I try to forecast the song of the summer because I think it’s 1.) fun to play forecaster and 2.) very stupid because the socio-political context always shifts at some point between late June and early August, making any May prediction moot. But I digress! Here are a few songs I’ve been keeping an eye on as far as songs that could, should, would, etc. have a summer breakout —

  • Zara Larsson’s ā€œMidnight Sunā€: This 2025 late summer smash has presented us with Zara Larsson as a new ā€œitā€ girl who was hiding out in the open, which meant this Jersey club adjacent song has had a slow burn for nearly a year now. Plus! With her new PinkPantheress remix and her not-new Muni Long version, there are ample ways to skin and reskin this very summery song. This feels right on time, as last summer was so haunted.

  • Trim’s ā€œCoconut Waterā€: The insanely catchy ā€œCoconut Waterā€ feels like it was designed in an Atlanta lab to capture the past, present, and future of rap at a time when conservative culture is trying to push rap out of the mainstream. The song is ridiculous, but it’s also so, so fun and feels like the only song that can wrestle Zara out of the title, which is all aided by the artist’s matching the pop star’s aesthetic. Trim supremacy incoming.

  • Drake’s ā€œCheetah Printā€: One of the corniest man on earth, Drake collab with Sexyy Red that samples Peggy Gou feels like a recipe for super success. While I am not a fan of his, the song feels like his freshest and most fun something since ā€œHotline Bling.ā€ Plus, given the mid-song ā€œCha-Cha Slideā€ breakdown feels like it may force an actual dance. It’s so weird and so good that it might actually work. Escapism, all thanks to a dude who genuinely sucks.

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