TR.BIZ: 12.4.2025
From Sabrina Carpenter beefing with Trump to licking horse treats, this is your late-mid-week check-in đŤ
Welcome to The Trend Report: Business Editionâ˘, a midweek look at top stories, trends, and more of whatâs happening online and off by Kyle of The Trend Reportâ˘. Today, weâre talking Stella McCartneyâs sustainability sellout, Sabrina Carpenterâs battle with Trump, and the divisive turkey trot prank.
đš The Thing: Wikipediaâs 2025 Most Read
I love end of year lists and we are full of em. Rolling Stone! Vulture! New York Times! Pitchfork! Resident Advisor! Spotify Wrapped! Apple Replay! Theyâre all rolling in!! One that caught my eye â beyond Oxford copying me and choosing ârage baitâ as its word of the year â is Wikipedia sharing its most read (English!) language articles of the year. Itâs a fascinating list, revealing how people use Wikipedia and likely is a preview into what Googleâs Year in Search will be. The list, in ranked order with abbreviated page views â
Charlie Kirk with 44M, which is very obvious givenâŚyou know.
Which goes into the next item: âDeaths in 2025â with 42K, which is surprising and not given the one from before, reminding that I could only think of Ozzy Osbourne and Diane Keaton and Jane Goodall as far as âbig deathsâ this year, other than Kirkey.
Ed Gein with 31M, which is shocking in that it reveals the power of Netflix and Ryan Murphy. I guess weâre def getting another season of Monster.
Donald Trump with 25M, which is no shocker but is interesting in that people are going there to âlearn about himâ versus looking on Google News or literally anywhere else. As if that page is that dynamic!
Pope Leo XIV with 22M, which is totally understandable.
Elon Musk with 20M, which is as annoying as youâd imagine and tied to Trump.
Zohran Mamdani with 20M, which is actually the most major item on the list given that he is the only (Living.) (lol) person under forty to make the list â and the only individual person of color. Note that there are no women on this list either. This all says a lot about the state of politics! (Also? He was one of the most mispronounced words of the year, alongside the Louvre.)
Sinners with 18M, which isnât the only movie but is a shocker to me as I didnât realize itâs impact was so big (even if I did go to see it in theaters, which does tell you it was âbigâ as Iâd wait otherwise). Also major as this is big tentpole Black art!
Ozzy Osbourne with 17.7M, making him the second dead person on this list. Not even Jane made the list! But he did!
Superman with 17M, making it the second movie â and also speaking to the power of that revived franchise and how woke is back.
The list continues on in this way, without women and a few other movies on the list. And Mr. Beast! It says a lot about culture and how people access technology. Whatâs your read on the list?
đ Trend Watchers: Theyâre eating horse slop
Move over ketamine because thereâs a new horse treat people are into: âhorse licks,â a hanging treat for horses, a new âitâ treat on TikTok. Wild, yes, but true considering the treat is a giant weirdo lollipop designed for horses that I imagine isnât bad for you but also isnât great for you. I asked my dear friend and big time horse girl Kate about this, to see if this is or isnât something people should do, and if sheâs given it a lick before. âI have tried horse treats,â she explained via text. âMost are vaguely oatmeal cookie-esque. I canât imagine gnawing on the Jolly Ball treat. I am sus of anything apple flavored because I did take a small lick of dewormer once because it smelled like a green apple Jolly Rancher and it was DISGUSTING.â So what does that mean for this lolly? âI wouldnât really feed my horse anything I wouldnât eat because horses frequently die from tummy troubles so itâs probably fine,â she said. âJust remember it would take a giant horse a long ass time to finish it and donât try to eat it in one sitting.â Fair point! Be good to yourself, horse people!
đ Trend Watchers: How cruel was the turkey trot prank?
