i didn't consent to this š©
Why a lack of consent has come to rule culture, along with a chat about the state of fashion and retail from a slow fashion advocate.
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𦿠HIP REPLACEMENT 𦿠this week features Christian Ornelas, who joins Ben Dietz and I to chat the relationship between generations and their use of slang, why ātouching grassā may have been a tech psyop, and Hunter Bidenās Twitter reign. Listen now on Substack, YouTube, or Spotify!
Key takeaways from the primaries
Liberal advances to CA general election
Nancy Maceās finishes last in SC
The American state elections are getting very interesting, which isnāt to say theyāre all ending up with the most positive outcomes ā but: Platnerās advancing as establishment Dems fade out is refreshing. As was Nancy Mace getting last place in her state! Eat your beans, you gassy cow. (While weāre here, the whole prediction markets election thing is really starting to get to me.)
US inflation jumped to 4.2%
āInflation so high itās erasing wage gainsā
āI love the inflation.ā
Mind you, this is a three year high, much of which is shaped by a needless war, started by a man who wantss āworld peaceā as his birthday gift, in addition to a blasphemous, Roman gay ass, naked man lawn party. Letās start planning for the day!
Epstein Files Caused a Freakout
Lots of brain dead people this week chatting about how this is Trumpās Watergate moment.
Protesters clash in UK cities after Belfast
White Supremacists Helped Orchestrate Riots
ānothing can justify the violence we sawā
The racism and violence is one thing, itās a whole other thing when such a crisis was inflamed by tech trillionaires like known white supremacist Elon Musk.
SpaceX IPO could make Musk first trillionaire
Musk is a real-life Bond villain
How Musk Killed Hundreds of Thousands
See above.
Can Sheinbaum Deliver?
āshe shows what can be doneā
Whatās up with the New York Times putting out hit pieces on Claudia Sheinbaum? Sure, she may have had a recent slip but sheās still doing super well. People are clocking this tea too!
Anthropic suspends new AI tools
āIncredible headlineā
Metaās AI Unit Is A Mess
Floridaās OpenAI Lawsuit
SoftBank $6B OpenAI Margin Loan Stalls
Conan OāBrien Partners With AI Cybersecurity Firm
Why Do Chatbots Tell Stories About āElias Thorneā?
Your AI headlines round-up, which I cannot wait to not have to care about once all this shit melts down and undominates culture.
I
Imagine redesigning your app and it being so bad that it crashes the credibility of your entire company. Actually donāt imagine, because it happened to Sonos ā and the brand still cannot escape the culture crash it made. The problem is based in its long-standing original app offering an intuitive flow through your music library and how you wanted to play said music through your speakers, while the new app confused music libraries with curated content which was further confused by not knowing how to access speakers to play music, which was even further confused by many, many bugs. The appās framing was around being customizable, cleaner, and faster when it dropped in spring 2024, improving upon a revamp of the beloved S2 app from 2020, which greatly improved on the S1 app from 2008. This app disaster was so bad that it was blamed for ruining the brandās reputation as people who paid thousands on the fancy speakers piled on complaints, forcing the brand to consider bringing back the old app (despite being unable to). The CEO who oversaw the revamp resigned eight months after.
Sonos is hardly the first ā or only ā brand to have ever tried to relaunch itself, only to fail so bigly that it had to revert, undo, or abandon its new vision. Gap rethinking its square, āSciFiā becoming āSyfy,ā Jaguarās AI diversity, Cracker Barrel ditching the country: failed rebrands happen every few years, becoming candidates for the Museum of Failure as they rocket to the top of social media conversations on multi-billion dollar schadenfreude fuel. We love a good fail, a good blooper, someone falling on their face after spending millions learning how to walk. What all of these have in common is a disconnect between executive and business classes and what people actually want or need. These really terrible rebrands arenāt made in the spirit of ingenuity but are an expression of pre-enshittification enshittification predicated upon the assumption that people donāt know what they want, that constant change is needed to keep bottomfeeding dollar signs spending and to increase profits. Such sets up a complicated dynamic in culture that hinges upon a lack of consent. Did you want this? Too bad: youāre gonna get it. The customer is no longer always right as theyāre the bullseye with which an executive board takes a piss on. This is all capitalism poisoning too: Target ditching DEI isnāt what people asked for but what they got, TikTok making all posts AI remixable isnāt what people asked for but what they got, Everlane being sold to Shein isnāt what people wanted but what they got. These are things that happen to us by brands that we willingly buy into, as if obligated. Our being treated like this is optional and yet many of us embrace the blows a brand gives us consenting to be an economic paypig in this abusive relationship.
Politics has taken this approach too, likely inspired by ā and under the pressure of ā business interests and obligations that eclipse representing the electorate. āWe didnāt vote for thisā a chorus as much as a joke (āFell For It Again Awardā), an expression of over-stepped boundaries and promises unkept and trust eroded down. Starting a war with Iran, the bulldozing of the East Wing to build a ballroom, the far reaching terrorism of ICE, DOGE slashing American essentials: all things no one technically voted for and yet the reality that we live in. Itās major media being owned by the right, itās data centers encroaching upon small communities, itās SpaceX messing with our 401Ks: no one asked for this. Search engines and websites no longer working is this. Automatic draft for the American military is this. The use of your likeness for deepfakes is this. A near-perfect example of this joint-slay in hell are Meta glasses and other āsmartā glasses, an invasion of privacy at scale, a means to watch and monitor you just for existing in the presence of someoneās panoptic lenses. The most perfect example? The countless artists and regular people whose likenesses, voices, creations, and general existence are the information and intellectual engine running large language models that are profiting into the multi-billions as no regular people are compensated.
In this age of non-consent, everything is a violation not because we didnāt read the terms and conditions but because everyone and everything is done by monarchical rule and constant nannying instead of thoughtful collaboration and listening. Docs saved automatically without asking are good, browsers blocking unnecessary notifications without permissions are good, but my or your writing being used to train tech or viral AI stars using your face for views are decidedly not good. We live in a state of consent confusions that very likely blur intimate sexual situations but also lead to debates about if artists should have a say about phones at concerts and if location-sharing everything is an overreach of personal privacies. Ariel Pink and Drea de Matteo can complain about being cancelled as a non-consensual act but so should we about information from AI-backed search tools that regularly spit out inaccuracies as if a feature and not a bug. Yes in my backyard, not in my backyard. Things are too loud and I want it quiet! You will be subjected to my dog in a place where a dog does not belong. Life as a bean soup theory. I didnāt consent to being born! No one asked to be treated this way and yet, as we pursue our own main character me-me-me-ness, we embrace non-consensual dogmas. Itās my body. Itās my phone. Itās my time. We each Elon Musks attempting to plough the whole of the world: we want it our way, no matter who we step on, no matter who dies in the process. Back the whole of the world against the wall while taking away our power and you get a people parroting the means of suppression implemented upon them.
Mean times like this are only so mean because values like collaboration and listening are in short supply. Everyone being the king of their kingdom means every kingdom is at war. Trust is lost when you ā a brand, a leader, a neighbor ā abandon your word because you felt like it, because itās more profitable to do it this way instead of that way, because you didnāt care to do the work to meet in the middle. It seems we didnāt consent to any of this, yet we all seem to aspire to have such power to live life as if the autocrats who have malformed our world and ways of thinking.
Knicks win NBA championship
āNew York is on oneā
Mamdani celebrates Knicks win
āAOC chatting with some folksā
Everyone watching the New York plot line completely jealous.
Attitudes to same-sex marriage issues are shifting
āUFC fighter beating Dylan Mulvaneyā
āThe right have this weird kink.ā
Americaās best, worst places to be gay and trans
Rainbow Map
A trend I hate is the rise creeping queerphobia, all thanks to fuckass conservatism making it ācoolā again. The ācoming out to my Muslim momā video is going viral for a reason! In any event, the latter two items offer some blue skies for queer people in the US and EU (the latter of which was sent to me by my friend amanda brennan).
āWhat if there were nine political parties?ā
Political Typology Quiz
The American fantasy of āmore than two political partiesā is so silly, but this Pew story mapping the different parties within the two is very smart. A great way of looking at where people fall politically! Hereās what I got on the quiz.
Popular Snacks Contain Additives, Contaminants
āare the new war on tobaccoā
Lots of talk about snacks as the new smoking.
Study: GLP-1s may lower breast cancer risk
What We Know About Weight-Loss Is Changing
Speaking of! At this pointā¦should we all be on GLP-1s to better our health? Add this to the board of good vibes.
An Abortion After a Down Syndrome Test
āIf you donāt want a disabled child, donāt have children.ā
The Jesse Ridgway abortion/disability story is something and, as the creator in the second link wisely notes, disability isnāt siloed to pregnancy. If such items are that much of a concern to you, perhaps you should interrogate if being a parent is right for you.
Kartik Research Employeeās Death Prompts Discussions
āA model died during a Katrick Research campaignā
This is certainly a lightning rod of a story, as the first link ā a WWD story ā and the second link ā via a popular Instagram ā are at odds, representing how tragedy is shaped and reshaped for clicks. Still: fashion is such a problematic industry, as situations like this all the way to mass pollution slip by without any accountability.
āKALSHIā
āsomeone who has all the opportunityā
āKalshi ad getting no loveā
āclub chalamet has forsaken himā
I hate this Kardashian and I hate that, in Camila XCX fashion, people are supposed to see him and the way itās shot and go āCULTURE!ā when this is an ad for the worst thing imaginable.
decisions
āYou look so good.ā
ROSIE ODONNELLās facelift and her speaking about it certainly represents a healthy evolution on the plastic surgery and beauty conversation. Do this shit on your own terms! And donāt tell people you did it!!
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I mourn the loss of the little happy person in me who saw an industry like fashion and was filled with excitement and hope by the possibility of clothes. Now? All I see is waste, poor politics, and greed. Itās sad! I still think clothing and fashion are a great means of self-expression, but Iām also aware that promoting such a concept at scale hinges upon exploitation in production to keep up with the demands of novelty. Something that was once a thing I wanted to do āwhen I grew upā is now a space I will continue to challenge as it is the most glamorous hook of consumerism that has been stabbed deeply into the back of culture ā and it makes me so mad and sad! Iām proud to have recognized this, dodging the influence to prioritize brands and approaches to fashion that are low-impact and slow to adopt. It might āseem hardā but slowing down and unplugging from the trend machine (lol) opens your third eye when it comes to engaging with fashion ā and all ā trends. Saying no and embracing looking as an act of enjoyment are truly super powers.
In this pursuit of alternative modes and mindsets in fashion, I came upon Standard & Strange, an āown fewer but betterā retail concept with stores in Berkeley, New York, and Santa Fe that is decidedly anti-trend. Theyāre committed to quality clothes from small and or niche makers like Mister Freedom and Graziano and GutiĆ©rrez, seeking to eschew the hype machines of buy-right-now to manifest buy-for-life mentalities. Their style is suave urban country dude, a very modern type who mixes vintage, goes denim and leather heavy, taking inspiration from classic forms (a la: military and mid-century influences). Itās cool stuff!
I wanted to understand what someone who runs a brand like this is into and how they navigate the hurdles we all face as fashion has largely abandoned craft for over-trendiness. Is taking such a stance a harder business prospect? Is it somehow easier? What else comes with thinking this way? It seems the answers are all: yes, yes, and a whole lot of DIY, as I chatted with brandās founder ā Jeremy Smith ā about what heās into and how he runs the business. Over a long phone call, we plunged into the hollowing out of resale culture, how digital culture has eroded discovery, and why macro-trends are what to watch. If youāre curious how a brand can ā and does ā square the problems of buy-buy-buy trendiness with anti-consumerism, youāll find oodles of inspiration here.
Tell me about a trend youāre following that youāre really into.
The cyberdeck trend. Cyberdecks are DIY, stick-together-your-own computer. People are doing all kinds of wild shit with this, like taking Raspberry Pi ā or whatever little micro computer you can find ā and building these unhinged contraptions to replace laptops, iPads, whatever. A lot of it is very civilian-level hacking, people who would never identify themselves as somebody who could do this kind of thing. I got pulled in by some emergent Instagrammers working on their own tools. More and more exposure of techniques and how to build things, moving away from any kind of canon or consumer-driven products: you just DIY this kind of stuff. I havenāt built one, but it reminds me of having to cobble together computer equipment when I was much younger.Whatās a trend you hope never dies?
Itās a cultural trope, but itās really DIY culture. Being able to build things, without permission. Letās not go breaking code and burning our houses down, but more of the sense of being willing to decide youāre going to do something and then you do it, not waiting for someone to tell you itās okay or that you need a degree to do that or specialized training. DIY in every sense! Some of my friends have started asking questions like āHow do I make a pair of pants?ā and that takes them into needing a sewing machine or a commercial pattern or find instructions for pattern drafting online or books, then build the whole thing from the ground up. Whether itās building your own house or making your own clothing, they exist outside of highly expensive systems. If you werenāt wanting to become a professional pattern maker or work for a large apparel company, youāre gonna spend a lot of money in school, which isnāt going to pay out at this point.When I opened the Berkeley store, I had a few general contractors come through to build it out and they bid between $70K and $100K, which I did not have ā but I have skills. I decided to go offline for two months, five weeks to build out the store and three weeks to build out the warehouse. I got help from a former employee who is now an architect, who drew me plans and helped out with carpentry and dressing rooms and the cash wrap build. I grabbed any staff available to do painting, putting up shelves, but the worst stuff I did myself, so they werenāt sitting in poison grinding out the floor and staining it. Itās a combination of, āCanāt afford it, letās do it anyway.ā
Whatās a trend you are so over?
Travel influencers, and influencers in general. I realize there are influencers who will help us out. Itās a complicated little corner, but itās really travel influencers who bother me the most. It is that DIY spirit of āGo explore and share it!ā but now itās turned into something bent by commercial interests, paying them to be somewhere or being very culturally unaware, stomping all over everything. Itās at a scale where one post can ruin a restaurant. I was in SF a few days ago, where everyone was griping about some restaurant or another that had just blown up on Insta ā and now you canāt get in. The fate of those are usually from getting that big bump, then they start to rely on that revenue until the next guy comes along, then you get that next bump. Thereās only so many people.This leads to another unfortunate direction which is, before Instagram, Iād happily hand out recs for travel. Now Iām unfortunately a lot cagier about it because ā especially where I live ā everyone is a very small business and I donāt want them overrun because it will wipe them out long term. Theyāre businesses that exist because they have a high local proprietorship and customer base. To throw that out there, to absolutely trample them to where regulars donāt come back, is a shame in every direction. It used to be fun to geotag a place, which would get echoed, which would then lead to a place being overexposed. I hate the mindset that Iām in now: I donāt like being gatekeep-y whatsoever, but weāve created this monster that goes both ways.
Also: where vintage is at now. I sell a lot of reproductions and, back then, some things ā like The Real McCoyās ā were like $2500. But you could find them, if youāre good at finding shit, some that were in good shape for $50, $100. Thatās really dried up. I understand thereās rare vintage, but $10K to $12K? Thatās unwearable.
What is defining retail and fashion now?
A lot of it is building a customer base thatās very oriented around not buying the next hot thing, which means we stay out of trend on a micro level but we are forced to follow trends at a macro level. Which means: I canāt sell wider pants if everyone wants narrow pants. We have to be realistic. Am I ever gonna wear skinny jeans again? Fuck no. Absolutely not. Iām almost 50.We got burned by micro trends in the early years. It may have been FW14, where the trends were burgundy things, which was very 80s minivan, with bomber and varsity jackets with bucket hats. We bought in ā and it just sat. None of it sold! Over the years, the way we shop and we merchandise, is we watch the shows but weāre not looking at the trend but at specific products and where it fits in. We donāt really add brands at this point from shows because there are so many stores that go to MAN or Liberty Fairs, or all of them, and you can tell. 60% to 70% of their inventory is from one show! We moved away from that kind of buying, but we do go to trade shows for existing relationships and, if we do find a brand, we tend to circle them for a while and do a background check. Who are they? How long have they been doing this? We want to buy-in early ā but not too early, if that makes sense.
I have a growth plan that caps at a certain number because thatās the number where we hit stability and everyone gets paid. I want nothing with the concept of build-it-to-sell-it: I donāt want to spend the amount of energy I do on something I wonāt have forever. That alone starts to change the velocity dynamic and where I allocate payroll. I donāt underpay myself to cook the numbers. I never got rich in tech so I canāt coast on a cash pile. But I, and my staff, donāt have to suffer.
How are ātrendsā shaping small businesses now?
Itās every retailerās dream to have one of the brands they sell catch fire, which turns into the influencer thing: a certain amount of drive and popularity is great but drop days become terrible for different reasons. Iāll sell 100 pairs of jeans in 18 minutes, then our infrastructure crumbles ā Shopify is not properly equipped to handle high-volume checkouts. ā then people accuse us of bots and selling out the backdoor to influencers, which is not true. People get really mad. I love selling out things, but you canāt grow these brands if no one can get their hands on them. Sometimes weāll do in-store-only for two weeks then: you want one, you gotta go to the store, put it on, walk out the door. Kind of weird, kind of rude, but Iām trying to solve a particular problem.One of the philosophies of the shop is we want to bring more people in. Weāre not hard sellers: you show up to the shop, you buy something or you donāt buy something, but you learn something. At no point is this about getting on board with a trend. This is about durability. Youāre basically doing enterprise sales, relationship building, the way things used to be sold over decades.
Check out more from Jeremy and Standard & Strange on their website and Instagram8.
ābackend?ā
āwhatās happeningā
āHey, this is Ma.ā
āPride flag in Ninjagoā
ākissing the boy you likeā
āincredible bitā
Quick round of Pride posts because some people still have a problem with queerness in our big year 2026!!!!
āOf what?ā
āeveryone at home to play Mary nextā
āin a show or movie or anythingā
Cole Escola is our nonbinary Meg Stalter ā and this was a huge week for them looking good and giving the best interviews. What a talent!
āIs Minionese an actual language?ā
Please, please, please watch this interview with the man who voices all of the Minions.
āpre Bronze Age bicameral mindā
āthinkingā
In which a ChatGPT user becomes convinced that āthinkingā is a form of ChatGPT.
āsome people are meant to be wideā
Love yourself no matter what, even if you got gorilla bones <3
āCoconut Water is about the political stateā
āSpend Dat is actually about Ronald Reaganā
āWhat does Addison Rae have to do with Charlie Kirk?ā
My favorite conspiracist is most definitely Gary.
ātried to integrate schoolsā
A Tweet of the year.
āpretending Iām a malnourished pigletā
You really do not know what people are doing in their houses.
āLedgesā
Would anyone like to come over and do my ledges? Legit this will be a queer beauty trend.
āpaint did not come offā
If you hate your friend, have them painted as Venom for a good time.
And, finally, the chemical reason why I only drink wine.
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the defining feeling of the 2020s might be realizing that the products don't belong to us anymore, even after we buy them